It offers journalists something timely to share with their target audience. Event – An event press release is an excellent way to get media coverage for your virtual or live event.In this case, you’d send a merger press release. For example, it could be two medical schemes or airlines merging. New acquisition or merger – A company merger is newsworthy, particularly if it impacts your customers.A product launch press release notes price, product specs, and availability. Product launches – A new product or service on the market is newsworthy.You need to be able to respond quickly, and this is a great way to do it. Lastly, it’s a great way to manage a public relations crisis.Google views these types of backlinks favorably because the media is considered to be reputable. Typically, they’ll link back to your company website, driving potential traffic. Most media websites have a high domain ranking.

Getting your press release published also helps with backlinks.So if they publish your press release, essentially, they’re saying your brand and the news or story you share is trustworthy. They know what matters to their readers or listeners.

Remember, media outlets and their journalists have spent years building relationships with their target audience.

It also builds credibility and authority.

If the media runs your news story, you can raise awareness about your brand, product, event, or story without investing in advertising.

Write a successful press release, and you can get free media coverage.

Paying for a full-page spread in a magazine or newspaper is simply too expensive. As a small business, you probably don’t have a huge marketing budget.

Sample book launch press release